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Asda Wonky Veg Boxes

Asda Wonky Veg Boxes


Every year, up to 40% of fruit and veg produced by farmers is rejected by supermarkets because it is misshapen or wrongly sized.

Asda are one of the first supermarkets to make a noticeable step towards changing peoples perceptions of slightly damaged or misshapen fruit and veg by rolling out their ‘wonky veg box’ selling at £3.50 containing veg which they claim is enough to feed a family of 4 for 5 days!

The wonky veg boxes are a great move by Asda, encouraging other supermarkets to follow suit – helping farmers sell more of their crop and also lowering the price of fruits and vegetables for customers. supermarkets still send 200,000 tonnes of fresh produce to landfill every year according to the Waste Resources Action Programme (WRAP).

Asda have began selling these boxes in 550 of their stores with the promise to continue if successful!